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Customized
& Cost-Effective Content
Using Harvest Today, a
nonprofit can convert its website into a veritable ‘mission control’ for
news about its cause, thereby gaining and sustaining greater interest and
support by the public. It also positions your nonprofit's website as
a terrific resource by providing:
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Expertise:
manages the collecting, editing and organizing of news content.
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Breadth & Depth:
access to more news sources, and the acquisition of richer content.
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Activity:
fresh and engaging content that is updated daily.
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Stickiness:
increases both the frequency of viewers and the number of repeat viewings,
leading to a more enriched user experience.
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Prominence:
positions the website as a valuable resource for potential donors that
want to enhance understanding of a particular issue or cause.
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Reach:
e-mail sharing and updates delivered directly to the desktop that drive
traffic back to the site, and build awareness.
For example, a charity
such as the New York Breast Cancer Coalition, can receive daily newsfeeds on the latest breakthroughs on breast
cancer from sources such as the American Medical Association, the New
England Journal of Medicine, and WebMD.
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